One of the comments I hear more than any other when discussing a project with a client who as yet does not have a web site is: ''I'm not sure if I can afford one and will it be beneficial?''

Generally my response will be:

''Frankly you can't afford not to have one!''

In today's economic climate business owners can be excused for thinking that a website is a non essential expense that will not yield results. OK so lets look at this statement, break it up into sections and analyse the content and see where it will take us!

Benefits:

<font>There are lots of reasons why you should at least consider having a website, and a few of them are set out below to spark ideas for you. Mostly they provide a more cost-effective way of communicating, and widen your horizons to a global community where your long term goals both on-line and off-line can be reached in ways you didn't think possible.<... Read more